Co-op Revolution

To help The Co-operative become recognised as the UK's most socially responsible business, we started a revolution. We gave The Co-operative’s social goals initiatives a single, unifying identity and let the people who make change happen in their community speak for us. The campaign inspired revolutionaries everywhere, with 17,000 website visits in the first four days and 130 new community projects throughout the UK. 

AGENCY: TBWA Manchester
Sarah’s Role: Concept and Copywriting