Sunsilk – Rethink Pink

Sunsilk are the biggest haircare brand in Brazil and they were furious when openly misogynistic president Blair Bolsonaro declared ‘Boys wear blue, and girls wear pink’. He was trying to use the colour pink to put women in their place. But Sunsilk know their brand colour is also the colour of pain, strength, blood, sweat, and tears. So this powerful film to encouraged the world to rethink pink.

AGENCY: Adam&Eve DDB
Sarah’s Role: Concept and Copywriting