British Airways – 101 ways to spend the kid’s inheritance

Real life American couple Tom and Judy embarked on the adventure of a lifetime around Europe with British Airways, on a mission to spend the kid’s inheritance and cheekily encourage other boomer couples to do the same across socials. It had incredibly high engagement, and the low-fi, low budget filming only adds to the realness and fun.

AGENCY: BBH London
Sarah’s Role: Concept and Copywriting